It always starts too early.
You are browsing through a store and suddenly you see Halloween cards and decorations. You have to pause and think for a moment.
You look down at your clothing and realize you still have on shorts and a tank top.
A quick search through your head and you confirm it. Yes, it is August. It is still summer.
You pull out your fingers: thumb (August), pointer (September), middle finger (October)… 3. Okay, so 2. There is still two months until Halloween.
And ironically, as Halloween approaches and you search the store for decorations and candy, you find the shelves empty. Items will not be replaced. It’s time to start stocking the shelves for Christmas.
A local radio station (who over the last year has completely changed its format to what appears to be sports editorials) starts playing Holiday/Christmas music around Thanksgiving, maybe even the beginning of November. 24 hours a day. All seven days of the week. My guess is this holiday format was not well received and forced them to have to change formats (at least three times already in the last few months.)
This year Kmart has already aired an ad for Christmas. In September, 106 days before Christmas, the commercial aired. Irritating potential customers. And c’mon Kmart – you don’t have many left to lose! An article and the commercial can be found here.
You can’t find bathing suits, decent ones – only clearance rack ones, in stores during the summer months. If you want a bathing suit, you need to shop in January. I don’t know about you, but I haven’t a clue about what bathing suit I want to wear (or what shape my body will be in for the upcoming summer) in January! It only pisses me off. It’s cold out, there is snow. I can’t go on vacation because I have my convention to plan and execute. In fact, I need a sweater and new snow boots. Where are they? Oh, you are sold out? In January? I should have shopped for these items in August? Apparently, my bad.
And then what happens on the day of the holiday? Instead of savoring the day, enjoying the holiday with friends and family, people start packing up the decorations and putting it away – like it never happened.
Yes, one neighbor last Christmas had their tree out on the curb by 2:00 pm on Christmas Day. (And no, it wasn’t because they were going on a vacation.)
I just don’t get why we are in such a rush to move on to what’s next. Why can’t we stop and enjoy the time of year it is and the holiday we have approaching or are celebrating?
Why can’t we just enjoy the moment? Today?
I don’t know about you, but I am not in any hurry. I want to savor Fall, my Salted Caramel Mochas, the beautiful changing colors of the leaves.
I want to decorate my pumpkins the week of Halloween so that they aren’t rotting on Halloween when the Trick-or-Treaters stop by.
Yes, part of my Thanksgiving involves decorating for Christmas. But I leave my decorations up through the first week of January. After all that work, I want at least 6 weeks to savor the magic of the holiday season.
Let’s slow down and enjoy the current season. Let’s not look too far ahead.
Let’s enjoy the moment.
But, hey, this is from someone who is two short months away from turning 37 and probably waited too long to actually have children. I wanted to savor life first, enjoy travelling and doing single, childless girl things for as long as I could.
Maybe I am wrong. Maybe Target, Kmart and all the other retailers had it right and I have it wrong.
- Christmas in September? Kmart airs first holiday ad (today.com)
- Christmas crime?: Kmart fires first shot with holiday season ad but shoppers aren’t so merry (pennlive.com)
- Daily Talker: Is It Too Early For Kmart’s Christmas Commerical? (boston.cbslocal.com)
- Like It or Not, the Holiday Shopping Season Just Started (business.time.com)
- Kmart launches ad promoting Christmas shopping (wqad.com)
- Kmart airs Christmas ad 106 days before the holiday (upi.com)
- Can’t Wait For Christmas? Apparently, Neither Can Macy’s (chicago.cbslocal.com)
- Too soon? Kmart airs 1st Christmas ad (abc15.com)